Comfort dressing: Not business as usual Ready-to-Wear Trends, Spring/Summer 2024

The casual new trend disrupts traditional office wear with an irreverent attitude. It fosters a more inclusive environment, allowing individuals to express themselves authentically while still exuding professionalism. This infiltration of unconventional elements from daily loungewear and sportswear into the office setting provides women with an air of relaxed nonchalance that effectively breaks the ice in professional environments. Surprisingly, items like drawstring capris in jersey are being paired with tuxedo jackets, further blurring the line between traditional work attire and leisurewear. It embraces comfort and personal style, challenging the rigid norms of corporate attire. As the boundaries between work and leisure continue to blur in today’s post-Covid world, this trend reflects the evolving attitudes towards work-life balance and self-expression.

Diala Aschkar, Art Director at Orient Palms, France
Hermès, Spring-summer 2024
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Hermès, Spring-summer 2024
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Hermès, Spring-summer 2024
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Coperni, Spring-summer 2024
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Coperni, Spring-summer 2024
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Miu Miu, Spring-summer 2024
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Miu Miu, Spring-summer 2024
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Miu Miu, Spring-summer 2024
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Bally, Spring-summer 2024
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Coach, Spring-summer 2024
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